Naming your Business, Product or Service

Coming up with an attractive business name or brand is always challenging.  Be Creative.   

Naming A Business, Product Or Service

View more presentations from Arjun Anand.

P&G's Connect & Develop

Another short example of how P&G's Connect & Develop accelerated the Innovation Life Cycle and product development. 

P&G's Connect & Develop - Open Innovation

Open Innovation - Goldcorp example

An old example of how Goldcorp leveraged open innovation to find gold.  Just goes to show the advantages of open innovation.  We have decided to do a lot more of this one page studies, best practices on Open Innovation, Co-creation and Crowdsourcing. Hope you guys enjoy reading them.

If you think you have something to share please feel free to send it to us at zj[at]zyrist.com or information[at]zyrist.com. 
Open Innovation - The Goldcorp Example

Listing a Patent: Video Tutorial

Update on Anaryst - The IP Game

Live Mint one of India's premier newspapers interviews the creator of the game and covers Anaryst in detail.  As mentioned in our previous post on the IP Board Game, Anaryst is possibly the first Intellectual Property board game in the world designed to teach the youth concepts relating to patent protection, infringement, damages, licensing etc.  Have a look: 

    Anaryst Story on Live Mint

Folks at Zyrist having fun playing 'Anaryst'

A few of us at Zyrist spend a few quality hours playing Anaryst, possibly the first intellectual property game in the world.  Anaryst, was created by Vidya IP Foundation also the organizers of the Raj Anand Moot Court Competition held annually in New Delhi India.  After speaking to Pravin, Reuben & Rajeev (The Creators & Designers of the game) we realized that the game was primarily designed for the youth to create a greater awareness of Intellectual Property among them.  They mentioned that the game was first introduced at a local school here in New Delhi, India which received fantastic response for not only the students but also the faculty.  Nevertheless the game can be enjoyed by people of all ages, professions and educational background. 

Though not currently being sold commercially you can contact Reuben at reuben.882@gmail.com to get your copy of Anaryst.   Enjoy Playing !

The Intellectual Property Game covers all aspects of Intellectual Property and incorporate concepts such as damages, infringement, licensing etc. 

Left: Arjun, Founder Zyrist (Standing) with Dev (Right), Vidhi (Center) and Deepak (Right)

Bottom: Dev taking his time to  formulate his strategy for the game. 

Innovation - Glossary of Terms

There are any terms and concepts associated with Innovation like Customer Centric Innovation and Disruptive Innovation etc.  Get to know the meanings and other useful information associated with these terms.  The Innovation - Glossary of Terms has been contributed to us by Richard K. Lee, Industrial Research Institute Emeritus (Johns Manville) and President/Founder, Value Innovations, Inc.

Do you want to publish your articles on Zyrist Journal?  Contact us at information@zyrist.com. 

Trademarks for Entrepreneurs

We recently interviewed Safir Anand of Anand & Anand (IP Law Firm) on Trademarks and their importance.   Here is a quote from the article. 

"It is important to protect a brand name since brands are the tools not only of effective pricing but also the intangible that create wealth"
- Safir Anand

Read the complete interview Trademarks for Entrepreneurs - Building a Strong Brand 

                                                                                                     

                                                                                                                         

Registration opens for Businesses

Zyrist 'The Global Innovation Platform'  had previously enabled only individual registrations but now opens registrations to Businesses as well.  Similar to the individual registration, Businesses can now create their free account on Zyrist. 

• Connect with other Innovation Stakeholders. 
• Commercialize your Intellectual Property, Innovation, Inventions & other Intellectual Assets.  
• Showcase your Brand, Products & Services. 
• Access Zyrist Journal 'Articles, Interviews on Innovation, IP and Entrepreneurship'.  You can also publish your articles on Zyrist Journal.    

For more information contact us at information@zyrist.com

The Car Setting Card: Technology for sale or licensing

Imagine configuring various components of your car including the wheels, steering wheel, music system, air conditioning, doors and seats as per your specific requirements and coming back to the same settings every time you sit in your car.  The Car Setting Card Invention is designed to do exactly that.  The electronic automotive system enables users to control and configure various parts and components of a car through a Car Setting Card for (Patent Pending).

 

The Car Setting Card Invention solves the major problem of having to adjust various components of the car according to the specific needs and likes of the individual driver.  This technology conceives an electronic automotive system that facilitates the user to access and configure the vehicle including seats, steering wheel, mirrors, windows, air conditioner, etc. The electronic automotive system is based on the use of data cards that store data according to the setting preferences of each user.  Moreover the Card prevents the user for making mistakes like leaving the windows or lights open by warning the user. 

The inventor of the Car Setting Card has made available the Car Setting Car Technology/Patent for sale and licensing. Read more about the Car Setting Card.

Would you like assistance with contacting the inventor, email us at services@zyrist.com.